1704 N. 2nd St. Occupied Lands, Flagstaff, AZ 86004

Gap Reaches New Low with “Manifest Destiny” T-Shirt

The Gap Manifest Destiny Shirt
The Gap Manifest Destiny Shirt

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Update 10/15/12/3:30 p.m. –  Gap@Gap Thanks for your feedback about the “Manifest Destiny” t-shirt. Based on customer feedback, we will no longer sell the T.

Update 10/15/12 1:30 p.m. – Gap has apparently pulled the “Manifest Destiny” T-shirt from their online store.

T-shirt designer apologizes for “survival of the fittest” comment via twitter:
mark mcnairy
@mmcnairy

“I AM SORRY FOR MY SURVIVAL OF THE FITTEST COMMENT. IT HURT ME DEEPLY TO BE CALLED A RACIST AS THAT IS NOT ME. I REACTED WITHOUT THINKING.”

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Gap, Inc. has officially declared that they will “no longer sell” the “Manifest Destiny” T-shirt.

Clothing designer Mark McNairy has created a t-shirt for Gap, Inc. emblazoned with the words, “Manifest Destiny.”
Of course, “Manifest Destiny” was the banner settler colonizers waved while waging genocidal wars against Indigenous Peoples.
The American Indian Movement of Southern California has initiated a campaign calling on Gap, Inc to discontinue production of the tshirt and issue a formal apology. You can sign the petition here: www.change.org/petitions/gap-discontinue-the-manifest-destiny-tshirt-and-issue-a-formal-apology.

Image from AIM Socal

Gap Inc, has been under serious scrutiny for exploitative labor practices within the past couple of decades, maybe they are just now making their intentions more clear?
I certainly don’t think a shirt with “Arbeit macht frei” would have made it this far.

AIM Socal is calling for further action:

Contact the t-shirt designer directly: info@markmcnairy.com

Contact GAP and/or write a review of this shirt on GAP’s merchandise page:

http://www.gap.com/browse/product.do?cid=47214&vid=1&pid=349697002

Phone: 1-614-744-3907

Email: custserv@gap.com
www.gapinc.com

New York Product Development
55 Thomas St.
Avenue of the Americas
New York, New York 10011212-604-0020

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Comments (3)

Traduction française – avec l’article de Narco News sur le même sujet:
http://www.chrisp.lautre.net/wpblog/?p=1062

[…] Gap’s recent “Manifest Destiny” t-shirt, Urban Outfitter’s Navajo panties, and the hipster fetish of wearing […]

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Yá’át’ééh,
7/14/20 - We are shutting down our shop for now (hopefully not too long!) as we have shifted our organizing to focus full time on mutual aid through Kinłani Mutual Aid during this pandemic.
We intend on honoring all orders made recently and those that are seriously overdue. We sincerely apologize for our lack of response to some of your inquiries regarding the status of your orders. If you would rather have a refund please email us with the order number and subject "requesting refund." We hand print all shirts and organize orders at Táala Hooghan Infoshop where Kinłani Mutual Aid is now operating out of. We have limited space to manage printing right now (though that may change in the next few weeks).
Again, we sincerely apologize for this issue and will be sending all outstanding orders ASAP.
Ahe' hee',
The Indigenous Action Team